Which analytic tools are you using for your website?
What analytics tools have you been relying on for understanding the traffic, users, and customers of your website? In reality you can rely on web analytics that are either:
Web Log-Based Analytics
Web log-based means you are getting the web/traffic data directly from your web server's log files.
Many SEO experts would think otherwise about web log-based analytics. One great benefit that they can get from web log is the behavior of search engine spiders. Knowing this information is essential for them to deal with many difficult SEO issues.
Global web analytics tools that are available to users for free:
Global web analytics tools that are only available when you pay to use them:
Global web analytics tool that is available as a self-installed and open-source project:
For the Internet world especially in China:
China-based web analytics tools that are only available when you pay to use them, and they are the best ones from within China that I have seen so far (if you know of other great China-based web analytics tools, please don't hesitate to let me know):
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Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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