Which analytic tools are you using for your website?
What analytics tools have you been relying on for understanding the traffic, users, and customers of your website? In reality you can rely on web analytics that are either:
Web Log-Based Analytics
Web log-based means you are getting the web/traffic data directly from your web server's log files.
Many SEO experts would think otherwise about web log-based analytics. One great benefit that they can get from web log is the behavior of search engine spiders. Knowing this information is essential for them to deal with many difficult SEO issues.
Global web analytics tools that are available to users for free:
Global web analytics tools that are only available when you pay to use them:
Global web analytics tool that is available as a self-installed and open-source project:
For the Internet world especially in China:
China-based web analytics tools that are only available when you pay to use them, and they are the best ones from within China that I have seen so far (if you know of other great China-based web analytics tools, please don't hesitate to let me know):
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Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT