Search engines are now embedding videos in the SERPs and it's fast becoming a necessity to optimize videos. Consider these three tactics.
I can speak for a majority of people who work in the digital arena that television is a dying trend and soon to be superseded by online videos in the near future. I don't watch nor own a television so I was happy to learn that this year's Olympics was accessible through YouTube. It is definitely more convenient for me to get Olympics updates all day long.
Today's top brands are becoming digital savvy and realizing the importance of moving their TVC to YouTube brand channel.
Now that search engines are embedding videos in the SERPs, optimizing videos is something that is fast becoming a necessity. If you want to make sure your videos are showing up in the organic listings you need to start optimizing your videos now.
While YouTube is the second largest engine in the world, it is the most popular video platform for video engagement. Even though brands are uploading their videos on YouTube, they are missing out on additional traffic and video views without proper SEO tactics in place.
I'll be sharing with you a couple of tactics you can apply for your online video optimization strategies.
Create Good-Quality Videos
Start With Your SEO Basics
Encourage Engagement and Share Your Videos
Begin with the basics and optimize your videos to increase your views and traffic in the natural search engine listings.
Don't forget to access YouTube Analytics to analyze your metrics and understand how to make better videos. If you're investing money to create videos, you should spend the time to make a quality-rich video, which is being optimized to ensure that users are able to find your video online!
Spirit of America image via Shutterstock.com.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Luke Janich is the Regional Director for iProspect Singapore, a leading global digital marketing agency. Luke is based in Singapore with 8 years of search engine marketing (SEM) experience. Originally from the United States Luke moved to Singapore in 2009. Luke has rich experience across both Paid (PPC) and Organic Search (SEO). Luke experiences ranges across many verticals from Technology, Finance, FMCG, Luxury, and Retail. Luke's background in search engine marketing / PPC /SEO started in Seattle, Washington. Luke will continue to drum the beat of the Search Engine Marketing (SEM) mantra across brands in Asia Pacific.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT