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The Power of Video Optimization

  |  August 15, 2012   |  Comments   |  

Search engines are now embedding videos in the SERPs and it's fast becoming a necessity to optimize videos. Consider these three tactics.

I can speak for a majority of people who work in the digital arena that television is a dying trend and soon to be superseded by online videos in the near future. I don't watch nor own a television so I was happy to learn that this year's Olympics was accessible through YouTube. It is definitely more convenient for me to get Olympics updates all day long.

Today's top brands are becoming digital savvy and realizing the importance of moving their TVC to YouTube brand channel.

Now that search engines are embedding videos in the SERPs, optimizing videos is something that is fast becoming a necessity. If you want to make sure your videos are showing up in the organic listings you need to start optimizing your videos now.

While YouTube is the second largest engine in the world, it is the most popular video platform for video engagement. Even though brands are uploading their videos on YouTube, they are missing out on additional traffic and video views without proper SEO tactics in place.

I'll be sharing with you a couple of tactics you can apply for your online video optimization strategies.

Create Good-Quality Videos

  • Include a call to action in the description as well as in the video itself
  • Link back to your site and promote your website
  • Post your videos over a range of time rather than all at once
  • Keep your videos short for higher ranking
  • Create a video that will value add and resonate with users
  • Educate, engage, and entertain your audience

Start With Your SEO Basics

  • Perform keyword research to find the most relevant keyword and high search volume on YouTube
  • Create keyword-rich titles, descriptions, and tags Search engines' spiders will crawl the content and rank those words
  • Provide a keyword-rich title that includes the keyword and where the video is from
  • Write a clear description, and capture the theme of the video by including keyword phrases in the description

Encourage Engagement and Share Your Videos

  • Choose titles with high search volume and that are viral in nature
  • Enable ability for users to embed publishing's videos on their websites
  • Allow users to share links in social networking sites
  • Promote sharing, as inbound linking helps increase rankings

Begin with the basics and optimize your videos to increase your views and traffic in the natural search engine listings.

Don't forget to access YouTube Analytics to analyze your metrics and understand how to make better videos. If you're investing money to create videos, you should spend the time to make a quality-rich video, which is being optimized to ensure that users are able to find your video online!

Spirit of America image via Shutterstock.com.

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ABOUT THE AUTHOR

Luke  Janich

Luke Janich is the Regional Director for iProspect Singapore, a leading global digital marketing agency. Luke is based in Singapore with 8 years of search engine marketing (SEM) experience. Originally from the United States Luke moved to Singapore in 2009. Luke has rich experience across both Paid (PPC) and Organic Search (SEO). Luke experiences ranges across many verticals from Technology, Finance, FMCG, Luxury, and Retail. Luke's background in search engine marketing / PPC /SEO started in Seattle, Washington. Luke will continue to drum the beat of the Search Engine Marketing (SEM) mantra across brands in Asia Pacific.

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