Home  › Stats

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

  |  August 11, 2012   |  Comments   |  

Smartphone sales are growing steadily due to more affordable price points in the market.

In emerging Southeast Asian markets where feature phones still dominate, Philippines has sold close to 1.7 million units of smartphones (as of May) to become one of the fastest growing smartphone markets in the region, according to a report from Gfk released in July.

Since January, 5.5 million mobile phones worth US$600 million have been sold. Smartphone sales comprised 30 percent in volume and contributed 66 percent in value.

In May, smartphone sales hit its peak with one in every three mobile phones sold in the country a smartphone. Its value contribution to overall mobile phone market also shot up to more than 70 percent.

While basic feature phones continue to remain popular, the smartphone segment with 408 percent spike in demand has been stirring up the industry, said Benny Villanueva, general manager of GfK Philippines.

The rising demand of smartphones is triggered by manufacturers offering more affordable smartphones and retailers offering aggressive promotion schemes such as zero percent interest programs of up to 24 months, he explained.

Compared to the previous year, the average price of smartphones in Philippines has dropped 23 percent from US $317 to US $244 this year.

This guest post is contributed by Fan Shek, editorial intern at ClickZ Asia.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Guest

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...