Home  › Stats

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

  |  August 11, 2012   |  Comments   |  

Smartphone sales are growing steadily due to more affordable price points in the market.

In emerging Southeast Asian markets where feature phones still dominate, Philippines has sold close to 1.7 million units of smartphones (as of May) to become one of the fastest growing smartphone markets in the region, according to a report from Gfk released in July.

Since January, 5.5 million mobile phones worth US$600 million have been sold. Smartphone sales comprised 30 percent in volume and contributed 66 percent in value.

In May, smartphone sales hit its peak with one in every three mobile phones sold in the country a smartphone. Its value contribution to overall mobile phone market also shot up to more than 70 percent.

While basic feature phones continue to remain popular, the smartphone segment with 408 percent spike in demand has been stirring up the industry, said Benny Villanueva, general manager of GfK Philippines.

The rising demand of smartphones is triggered by manufacturers offering more affordable smartphones and retailers offering aggressive promotion schemes such as zero percent interest programs of up to 24 months, he explained.

Compared to the previous year, the average price of smartphones in Philippines has dropped 23 percent from US $317 to US $244 this year.

This guest post is contributed by Fan Shek, editorial intern at ClickZ Asia.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Guest

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Resources

Jobs