Smartphones make up more than 60 percent of all new phones sold these days and are still growing rapidly. The core demographics targeted by most brands already own such phones.
As branded apps become increasingly popular, knowing the do's and don'ts of creating branded apps and leveraging mobile apps to market your brand has never been more important.
Joe Wu, CEO of 91 Wireless, one of the biggest independent app stores in China, talks to us about the latest trends in the country's mobile apps market and shares tips and case studies on what marketers need to consider when developing branded apps.
Making a nice looking app is only the first step. How to get the word out and acquire more users to download and keep using it are critical issues for brands and agencies.
Watch this short video to get some nuggets of knowledge that will help you understand what it takes.
China-based readers can watch the video via Youku.
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Graylin has over 19 years of business management experience with 11 years operating in Greater China. He is CEO of Guanxi.me and co-founded mInfo in early 2005, leading it to its market leadership position in mobile search and mobile advertising in China. mInfo is a strategic partner to all three Chinese mobile carriers for search and advertising, and was the official mobile search provider for the 2008 Olympics. mInfo serves numerous leading brands and agencies on mobile marketing solutions/campaigns throughout China. Graylin speaks at numerous conferences around the world and is regularly asked to write for leading publications on mobile technology and advertising. Prior to mInfo, he was the CEO of two other venture-backed technology startups in the U.S., and held P&L roles at public companies such as Intel, Trend Micro, and WatchGuard technologies. Graylin earned an MS in Computer Science and an MBA from MIT, and a BS in Electrical Engineering from the University of Washington. He is fluent in English, Mandarin, and Cantonese.
December 12, 2013
1:00pm ET / 10:00am PT