Learn the do's and don'ts of creating and leveraging branded apps.
Smartphones make up more than 60 percent of all new phones sold these days and are still growing rapidly. The core demographics targeted by most brands already own such phones.
As branded apps become increasingly popular, knowing the do's and don'ts of creating branded apps and leveraging mobile apps to market your brand has never been more important.
Joe Wu, CEO of 91 Wireless, one of the biggest independent app stores in China, talks to us about the latest trends in the country's mobile apps market and shares tips and case studies on what marketers need to consider when developing branded apps.
Making a nice looking app is only the first step. How to get the word out and acquire more users to download and keep using it are critical issues for brands and agencies.
Watch this short video to get some nuggets of knowledge that will help you understand what it takes.
China-based readers can watch the video via Youku.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Graylin has over 19 years of business management experience with 11 years operating in Greater China. He is CEO of Guanxi.me and co-founded mInfo in early 2005, leading it to its market leadership position in mobile search and mobile advertising in China. mInfo is a strategic partner to all three Chinese mobile carriers for search and advertising, and was the official mobile search provider for the 2008 Olympics. mInfo serves numerous leading brands and agencies on mobile marketing solutions/campaigns throughout China. Graylin speaks at numerous conferences around the world and is regularly asked to write for leading publications on mobile technology and advertising. Prior to mInfo, he was the CEO of two other venture-backed technology startups in the U.S., and held P&L roles at public companies such as Intel, Trend Micro, and WatchGuard technologies. Graylin earned an MS in Computer Science and an MBA from MIT, and a BS in Electrical Engineering from the University of Washington. He is fluent in English, Mandarin, and Cantonese.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.