Site speed is critical for website owners and marketers. Here's why.
Site speed has become more and more important for website owners and/or webmasters and/or SEO professionals. Site speed is a big concern to both of your site's human visitors and search engines (especially Google).
Factors to Site Speed
The major factors that can affect a website's speed include:
Of course there are many more other factors that would have affected your website's speed. This Yahoo Developers guide provides a thorough list of site speed performance optimization.
Speed of Your Landing Pages
If you run a website that allows users to buy products (e.g. E-commerce website), your site would have many different landing pages. A landing page is an entrance for visitors to your site and the first page in which your visitors normally see when they arrive at your website.
For human visitors, the questions are:
For search engines, let's say you're running a site that has 1 million web pages and over half of those are landing pages in which you want them to appear in Google's organic search results.
So the questions are:
That's why the loading speed of your landing pages is important.
Metrics to Site Speed
In recent years, Google Analytics has started to provide site speed and/or page load time metrics as reports. The metrics from Google Analytics include:
Google has even put up tools for anyone to evaluate performance of web pages and/or site speed and get suggestions on how to make improvements.
Gordon Choi is the co-founder of E-Bizcamp.com, a Shanghai-based firm specializing in data analytics and data integration solutions. Gordon also volunteers at Web Analytics Wednesday China, assisting in the conference and content operations, and volunteer recruitment. Gordon's previous experience includes leading in-house teams at Ctrip.com and Alibaba. His areas of expertise include strategy, solutions and workshops for multi-screen data integration and mobile SEO for the local Chinese market.
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December 2, 2015
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