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Lee Jeans: Using Mobile to Support Retail and E-Commerce [Video]

  |  October 26, 2012   |  Comments   |  

Lee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip.

Angela Au-Yeung is national digital manager of Lee Jeans, which is the key business driver of the world's largest apparel company VF Corporation in China. She oversees all digital initiatives for Lee, including brand marketing and e-commerce in her current role.

In this video, Au-Yeung advises marketers on how to apply mobile marketing to digital campaigns.

Drawing experience from her previous role at leading cosmetics retailer Sasa.com, she will also share her learnings on using mobile to support and enhance sales from a brick-and-mortar retail chain (Lee Jeans) to a pure-play e-commerce business (Sasa.com).

Mainland Chinese readers can view the video on ClickZ.asia's Youku channel here.

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ABOUT THE AUTHOR

Alvin Wang Graylin

Graylin has over 19 years of business management experience with 11 years operating in Greater China. He is CEO of Guanxi.me and co-founded mInfo in early 2005, leading it to its market leadership position in mobile search and mobile advertising in China. mInfo is a strategic partner to all three Chinese mobile carriers for search and advertising, and was the official mobile search provider for the 2008 Olympics. mInfo serves numerous leading brands and agencies on mobile marketing solutions/campaigns throughout China. Graylin speaks at numerous conferences around the world and is regularly asked to write for leading publications on mobile technology and advertising. Prior to mInfo, he was the CEO of two other venture-backed technology startups in the U.S., and held P&L roles at public companies such as Intel, Trend Micro, and WatchGuard technologies. Graylin earned an MS in Computer Science and an MBA from MIT, and a BS in Electrical Engineering from the University of Washington. He is fluent in English, Mandarin, and Cantonese.

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