An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns.
With the U.S. presidential election happening today, most of us are probably hot on the campaign trail, busy exchanging point of views with friends on whom will emerge as the victorious presidential candidate. For me, being a digital geek, I am an avid follower of the election updates via sites NPR, CNN, YouTube, LinkedIn updates, Facebook postings, and tweets. At the end of the day, we are all only entitled to one vote, and we have to make that key decision: red or blue. Who will you choose?
In 2008, Obama was a fierce digital supporter while he campaigned for the presidential elections. We saw him spearheading a fully integrated digital campaign, tapping into live streaming on YouTube, paid search, display advertising, email marketing (direct mailers), and of course the use of social networks like Facebook, Twitter, and MySpace. I even remember watching Obama's victory speech in Grant Park via YouTube. That was a brilliant election year as Obama paved the road for future elections not only in the U.S. but across the world. It has since been four years and today I live in Singapore but I am still able to follow the U.S. elections closely through the impact and footprints that digital has paved.
Let's look at a few interesting ways both candidates made use of digital:
It's remarkable to see how much the digital world has transformed in the past few years. Who would have imagined it being so strategically executed by the Obama campaign, and constantly driving in more supporters as the final date is edging closer? Not to mention, Romney's use of digital is two steps ahead of many other politicians and his presence in the space is recognized.
The elections have proven to take digital to a whole new level and it's interesting to see how this will pave the way for the future. On that note I voted today, make sure you do too.
Democrat and Republican party symbols image on home page via Shutterstock.
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Luke Janich is the Regional Director for iProspect Singapore, a leading global digital marketing agency. Luke is based in Singapore with 8 years of search engine marketing (SEM) experience. Originally from the United States Luke moved to Singapore in 2009. Luke has rich experience across both Paid (PPC) and Organic Search (SEO). Luke experiences ranges across many verticals from Technology, Finance, FMCG, Luxury, and Retail. Luke's background in search engine marketing / PPC /SEO started in Seattle, Washington. Luke will continue to drum the beat of the Search Engine Marketing (SEM) mantra across brands in Asia Pacific.
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