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Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

  |  November 21, 2012   |  Comments   |  

Here's how identifying other avenues of behavior could reinforce a brand's search strategy.

Affluent males in Singapore tend to connect on smartphones, tablets, and PCs daily to purchase or search for travel, finance, and electronics information, according to iProspect Singapore.

The search agency has created an infographic (below) to feature the digital habits of affluent males to demonstrate how its propriety research tool could be used to reinforce search in its communication touch points.

Luke Janich, regional director at iProspect Singapore said that the CCS research provides actionable insights to lifestyle habits and user behaviors.

"For instance, it opens gateways which can extend the qualitative keyword research of a brand to enhance its search marketing strategy," he added.

For example, when buying keywords for a finance brand, the marketer could also consider buying keywords around education, real estate, and lifestyles habits such as dining and shopping.

According to the study, affluent males in Singapore:

  • Prefer to use Facebook (60 percent), followed by LinkedIn (23 percent).
  • Most visited websites include Google (78 percent), followed by Yahoo (54 percent) and DBS (53 percent).
  • Tablet users tend to purchase online almost regularly (37 percent) with 20 percent of them purchasing via mobile devices.

CCS (Consumer Connection System) is a research tool from Aegis Media that provides marketers with actionable insights to communication and engagement across bought, owned, and earned digital, experiential, and media channels. It is available in the region across 14 markets from China, India, and Australia to Vietnam.

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ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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