Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

  |  November 21, 2012   |  Comments   |  

Here's how identifying other avenues of behavior could reinforce a brand's search strategy.

Affluent males in Singapore tend to connect on smartphones, tablets, and PCs daily to purchase or search for travel, finance, and electronics information, according to iProspect Singapore.

The search agency has created an infographic (below) to feature the digital habits of affluent males to demonstrate how its propriety research tool could be used to reinforce search in its communication touch points.

Luke Janich, regional director at iProspect Singapore said that the CCS research provides actionable insights to lifestyle habits and user behaviors.

"For instance, it opens gateways which can extend the qualitative keyword research of a brand to enhance its search marketing strategy," he added.

For example, when buying keywords for a finance brand, the marketer could also consider buying keywords around education, real estate, and lifestyles habits such as dining and shopping.

According to the study, affluent males in Singapore:

  • Prefer to use Facebook (60 percent), followed by LinkedIn (23 percent).
  • Most visited websites include Google (78 percent), followed by Yahoo (54 percent) and DBS (53 percent).
  • Tablet users tend to purchase online almost regularly (37 percent) with 20 percent of them purchasing via mobile devices.

CCS (Consumer Connection System) is a research tool from Aegis Media that provides marketers with actionable insights to communication and engagement across bought, owned, and earned digital, experiential, and media channels. It is available in the region across 14 markets from China, India, and Australia to Vietnam.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.


Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...