The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying.
In Singapore to deliver his keynote on Business Optimization in the Digital Age, Google evangelist Avinash Kaushik wowed the audience with an energetic presentation to focus on the metrics that matter.
He also pointed out that marketers should go beyond fans and likes to track number of shares and likes per Facebook post to measure success on the social network.
Integrated Marketing - What Does It Mean?
During the integrated marketing panel, attendees on the floor interacted with speakers on stage - David Lee, head of eTailer and social commerce at Dell Global, Yean Cheong, head of digital at UM Asia Pacific, and Nick Fawbert, CEO from Third Space Consulting, discussed what it means to be an integrated marketer, the challenges, and skill-sets required.
"Integrated marketing has to follow the consumer, or simply defined as integrated marketing equals to consumer," Cheong said.
Agreeing with Cheong, a marketer from the audience added that integrated marketing should bring a cohesive and consistent story to the consumer.
The panel wrapped up with speakers acknowledging that the younger demographic tends to be less uptight on privacy issues for fear of missing out on social platforms.
How Brands Can Benefit From Using Augmented Reality
In Helene Blanchette's case study sharing on how brands could use augmented reality, the Fuji Xerox APAC exec outlined its benefits:
When deploying AR, her advice is to create content to fit mobile devices.
Singapore Post Uses QR Codes to Drive E-Commerce Success [Video]
Conversations Are Disrupting Marketing [Video]
Meet the Experts Roundtables
From increasing marketing efficiency with data analytics, engaging audience with SoLoMo, to programmatic buying and the future of media trading, marketers sat down with the experts to learn, network, and share information over cocktails.
Check out the SES Singapore 2012 wrap up on content marketing and big data here.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT