The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying.
In Singapore to deliver his keynote on Business Optimization in the Digital Age, Google evangelist Avinash Kaushik wowed the audience with an energetic presentation to focus on the metrics that matter.
He also pointed out that marketers should go beyond fans and likes to track number of shares and likes per Facebook post to measure success on the social network.
Integrated Marketing - What Does It Mean?
During the integrated marketing panel, attendees on the floor interacted with speakers on stage - David Lee, head of eTailer and social commerce at Dell Global, Yean Cheong, head of digital at UM Asia Pacific, and Nick Fawbert, CEO from Third Space Consulting, discussed what it means to be an integrated marketer, the challenges, and skill-sets required.
"Integrated marketing has to follow the consumer, or simply defined as integrated marketing equals to consumer," Cheong said.
Agreeing with Cheong, a marketer from the audience added that integrated marketing should bring a cohesive and consistent story to the consumer.
The panel wrapped up with speakers acknowledging that the younger demographic tends to be less uptight on privacy issues for fear of missing out on social platforms.
How Brands Can Benefit From Using Augmented Reality
In Helene Blanchette's case study sharing on how brands could use augmented reality, the Fuji Xerox APAC exec outlined its benefits:
When deploying AR, her advice is to create content to fit mobile devices.
Singapore Post Uses QR Codes to Drive E-Commerce Success [Video]
Conversations Are Disrupting Marketing [Video]
Meet the Experts Roundtables
From increasing marketing efficiency with data analytics, engaging audience with SoLoMo, to programmatic buying and the future of media trading, marketers sat down with the experts to learn, network, and share information over cocktails.
Check out the SES Singapore 2012 wrap up on content marketing and big data here.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT