SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More
Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference.
Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference.
Following on the Day One Highlights at SES Singapore 2012, here’s a wrap up on the coverage for Day Two.
At the panel on Beyond Advertising: Building Content for Next Generation Devices, Singtel, Turner, and Accedo execs discussed how brands could build content and apps within their digital marketing initiatives to smartphones, smart TVs, and Xbox generated numerous tweets from the audience.
A selection of tweets include:
@BabarMustafa: Good morning, digital integration of content with future device panel discussion, all tv gurus.
@Malou Tiquia (founder/GM of PubliCUS Asia): Future of TV? “A new media form has never supplanted an old media form. TV will adapt. Localization of content is future” – Kopec
@Jamshed Wadia (social media strategist @Intel Asia Pacific): Distribution of content is key, creation is just half the story @Ichivall
@Jamshed Wadia: 3 things advertisers should think on content. 1) localization of content 2) discovery of content 3) quality of content @kopecsteven
From left: Don Anderson, senior VP, strategic digital integration, Fleishman-Hillard Asia Pacific, Laurent Chivallier, director, Group Digital Life at Singtel, Reuben Verghese, Asia VP, Accedo, and Steven Kopec, director, emerging technology, Turner International Asia Pacific.
SES Singapore 2012 Review
Desmond Teo, digital ad manager from RS Component shared the sessions he enjoyed most from the two-day program.
The conference featured three consecutive tracks packed with topics from how mobile is revolutionizing retail, deep dive into analytics to remarketing done right and wrong. Other sessions include interpreting digital attribution and big data analytics as well as case studies from Oakley Indonesia, Nokia, Dell, and Samsung Asia. Look out for video interviews and write-ups from the conference in the coming weeks.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceEstablished retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleThe APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleContent marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...
View articleOrganizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...
View articleInnovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...
View articleCtrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...
View article