Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference.
Following on the Day One Highlights at SES Singapore 2012, here's a wrap up on the coverage for Day Two.
At the panel on Beyond Advertising: Building Content for Next Generation Devices, Singtel, Turner, and Accedo execs discussed how brands could build content and apps within their digital marketing initiatives to smartphones, smart TVs, and Xbox generated numerous tweets from the audience.
A selection of tweets include:
@BabarMustafa: Good morning, digital integration of content with future device panel discussion, all tv gurus.
@Malou Tiquia (founder/GM of PubliCUS Asia): Future of TV? "A new media form has never supplanted an old media form. TV will adapt. Localization of content is future" – Kopec
@Jamshed Wadia (social media strategist @Intel Asia Pacific): Distribution of content is key, creation is just half the story @Ichivall
@Jamshed Wadia: 3 things advertisers should think on content. 1) localization of content 2) discovery of content 3) quality of content @kopecsteven
From left: Don Anderson, senior VP, strategic digital integration, Fleishman-Hillard Asia Pacific, Laurent Chivallier, director, Group Digital Life at Singtel, Reuben Verghese, Asia VP, Accedo, and Steven Kopec, director, emerging technology, Turner International Asia Pacific.
SES Singapore 2012 Review
Desmond Teo, digital ad manager from RS Component shared the sessions he enjoyed most from the two-day program.
The conference featured three consecutive tracks packed with topics from how mobile is revolutionizing retail, deep dive into analytics to remarketing done right and wrong. Other sessions include interpreting digital attribution and big data analytics as well as case studies from Oakley Indonesia, Nokia, Dell, and Samsung Asia. Look out for video interviews and write-ups from the conference in the coming weeks.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
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Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
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12:00pm ET/9:00am PT