Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on Foursquare.
Vincent Teo, digital planning director at BBDO/Proximity based in Singapore, explained that the true value of social media is actually leveraging the information we already have about consumers. That includes understanding their interests and likes, such as where they have been on Foursquare based on their check-ins, connections on LinkedIn, and topics they are interested on Twitter. This information, he said, can be used in a meaningful way to connect with consumers.
Many brands such as Intel, DHL and American Express have already started using Facebook Connect, Twitter, and LinkedIn to pull customer information habits, interests and likes, he added.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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Vincent is the co-founder and partner at C//IQUE, a product development studio and incubator that focuses on developing digital products and services that disrupt traditional business models and empower consumers. He has over a decade of experience both on the client and agency side, most recently as a digital planning director at BBDO/Proximity and lead digital strategist at Publicis. Prior to that, he started-up and managed the Hong Kong office of Splash Interactive Group and built the online business at Citibank and HSBC. Connect with him on Twitter @intersphere.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT