Home  › Marketing › Strategies
czasiaoct2012featured

Tencent's WeChat and Responsive Design Dominate in Q3

  |  December 24, 2012   |  Comments   |  

Popular columns for the months of September and October.

Toward September, Tencent's WeChat, a hybrid of Facebook Timeline and Whatsapp, gained brands' attention as they explored the marketing opportunities around the messaging app.

The digital community in Asia was also interested in responsive web design, developing engaging mobile campaigns, and digital in Indonesia.

ClickZ.asia top columns in September 2012:

1. What's Next for Social Media Marketing in China: Weibo or WeChat? by Louise Au

2. Retargeting: Consumer Research Opportunity for Brand Marketers by Sandeep Amar

3. Should Asia Be Excited About the Social Marketing Cloud? by Brandon Cheung

4. Passbook: A Smart Move for Brands and Apple by Simon Small

5. Naver Curates a Strong Following in Japan by Jeff Lippold

6. Future Mobile Features to Shift Time From Stores to Mobile by Andy Chang

7. Hotmail Disappears – Now What? by Jonas Blanck

8. How Well Am I Actually Doing With My Campaigns? by Ohad Hecht

9. Paid Search Marketing – The (other) Leanest Line Item in the Media Plan by Prabhvir Sahmey

10. Are Brands Ready to Engage On-the-Go Consumers? by Karen Ho

ClickZ.asia top columns in October 2012:

1. 10 FAQs on WeChat for Marketers by Rudi Leung

2. Go Back to Basics or Continue to Be Irrelevant by Pushkar Sane

3. What's Up With Responsive Web Design? by Nic Tinworth

4. An Apple a Day... by Luke Janich

5. Digital in Indonesia by Adrian Lee

6. Tips for Monitoring Brand Reputation Across Different Languages by Christian Arno

7. Engagement and Conversion Through Sharing Photos on Mobile by Darren Yan

8. Importance of URL Naming Convention and URL Management for Websites by Gordon Choi

9. The Importance of Mobile Email Marketing by Jonas Blanck

10.   Facebook Promoted Posts: Game Changer or Side Show? by Stephen Hay

Watch this space as we count down to the popular columns in November and reveal the top 10 columns for 2012 later this week.

Here's wishing all readers Happy Holidays!

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...