clickzconnectfeatured

SEO and the Future of Search in India [Video]

  |  December 19, 2012   |  Comments   |  

PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India.

India's search experts talk about the state of search engine optimization (SEO) in the country, how and why Google has influenced search marketing practices there, and the opportunities for search marketing in India.

SEO in India

In this two-minute video interview, Siddharth Lal, head of Bruce Clay India, speaks to ClickZ.asia on the SEO landscape in the country.

Many websites have been using link building tactics and keyword stuffing that were questionable due to lack of awareness, but things have changed in the past year, he said. He added that Google Panda and Penguin have also forced marketers to change their SEO tactics to focus on good quality content.

Lal is positive that there'll be more budget allocated for SEO with a lot more "clean" practices in the country in 2013.

Search Marketing Efforts Geared Toward Google

Similar to Western markets, Google dominates the search share in India along with most of the marketing efforts geared toward the search engine in the country, Navneet Kaushal, founder and CEO at PageTraffic, notes.

Find out from the video interview as he explains how this shapes the state of search marketing in India and why more budgets have been allocated in SEM than SEO in the country.

Future of Search

Web Marketing Academy founder Suresh Babu says there are lots of opportunities for search marketers in India as search gets more personalized as well as the explosive growth of mobile in the country.

In 2013, marketers should focus on humans and consider human interaction and intention as key, he notes.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...