Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
What is real-time bidding (RTB) and why is it important for marketers? We spoke to three execs in the display ad tech space - Mikko Kotila, Statsit CEO, Matt Harty, Accuen GM, and Cindy Deng, Turn MD - and made them define RTB as well as explain why marketers should consider this form of media trading.
Mikko Kotila, CEO at Statsit, uses the analogy of Wall Street's stock exchange to frame the current ad exchange environment.
He also outlines five factors to consider when moving into RTB.
Demand-Side Platform (DSP) vs. Trading Desk: Any Difference?
We posed this question to Matt Harty, general manager from Accuen Asia Pacific. His response in the video interview below:
Cindy Deng, managing director at Turn Asia Pacific, lists the factors to consider when selecting a display ad tech partner with an emphasis on transparency, trust, and tech infrastructure that would support campaign objectives.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014