Google evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization.
Avinash Kaushik, Google digital marketing evangelist, shares his experience keynoting SES conferences across the globe from London, U.S. to Asia and how digital marketing differs across regions.
With an initial focus on search, website optimization, and economic value, his topic evolved over the months with a shift to mobile, social, and optimizing for multiple channels. Kaushik shares what this means for marketers.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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