Manish Kalra, head of marketing from MakeMyTrip, shares how India's popular travel site adopts a social media strategy that is localized for a global audience.
Even within India, it is also important to create a local strategy that will engage audiences from the different states, in their languages.
In the video interview below, Kalra also shares the skills he would like from social media managers to do the job well.
Make sure you listen to the end as he advises how marketers can localize their social media globally.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
March 19, 2014