Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience.
Manish Kalra, head of marketing from MakeMyTrip, shares how India's popular travel site adopts a social media strategy that is localized for a global audience.
Even within India, it is also important to create a local strategy that will engage audiences from the different states, in their languages.
In the video interview below, Kalra also shares the skills he would like from social media managers to do the job well.
Make sure you listen to the end as he advises how marketers can localize their social media globally.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT