Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience.
Manish Kalra, head of marketing from MakeMyTrip, shares how India's popular travel site adopts a social media strategy that is localized for a global audience.
Even within India, it is also important to create a local strategy that will engage audiences from the different states, in their languages.
In the video interview below, Kalra also shares the skills he would like from social media managers to do the job well.
Make sure you listen to the end as he advises how marketers can localize their social media globally.
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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