Manish Kalra, head of marketing from MakeMyTrip, shares how India's popular travel site adopts a social media strategy that is localized for a global audience.
Even within India, it is also important to create a local strategy that will engage audiences from the different states, in their languages.
In the video interview below, Kalra also shares the skills he would like from social media managers to do the job well.
Make sure you listen to the end as he advises how marketers can localize their social media globally.
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December 12, 2013
1:00pm ET / 10:00am PT