Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers.
While Facebook and Twitter continue to assert their importance in the region, our readers were interested to know more about emerging platforms, particularly the opportunities that Apple's Passbook, Tencent's WeChat, and visual social sites such as Pinterest would bring for brands.
Here's the rundown on the most popular columns by ClickZ.asia columnists in 2012:
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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A Buyer's Guide to Affiliate Management Software
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
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12:00pm ET/9:00am PT