Home  › Marketing › Strategies

Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest

  |  December 28, 2012   |  Comments   |  

Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers.

While Facebook and Twitter continue to assert their importance in the region, our readers were interested to know more about emerging platforms, particularly the opportunities that Apple's Passbook, Tencent's WeChat, and visual social sites such as Pinterest would bring for brands.

Here's the rundown on the most popular columns by ClickZ.asia columnists in 2012:

  1. How to Manage Social Media Campaigns in Asia by Christian Arno
  2. Apple's New Passbook by Stephen Hay
  3. What's Next for Social Media Marketing in China: Weibo or WeChat? by Louise Au
  4. The Pinterest Opportunity in Japan by Jeff Lippold
  5. Creating Brand Advocacy Through Surprise and Delight Moments by Vincent Teo
  6. 6 Tips for Driving E-Commerce Success in Japan by Andy Radovic
  7. Mobile Marketing in Emerging Markets – What You Need to Know by Vikas Gulati
  8. Future of Agencies: The Metamorphosis Needed to Succeed in the Digital World by Vivek Bharghava
  9. Demand-Side Platforms – Is India ready? by RP Singh
  10. 10 FAQs on WeChat for Marketers by Rudi Leung
Thank you for your support in 2012. We look forward to bringing you more of the latest in digital marketing news, developments, and technologies in the New Year.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.


Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.