Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
"Mobile is Indonesia's real mass medium," said Ari Fadyl, head of digital and CRM at Nokia Indonesia. The country is also leading as the third biggest mobile ad market globally, he added.
Using the case study Qwerty Me, a SoLoMo campaign, which encouraged consumers to submit challenges that were distributed on social platforms to promote Nokia 303 as well as gain market share from its rival, BlackBerry, Fadyl explained how the company engaged audiences and increased brand awareness by 40 percent.
In the video interview below, Fadyl shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
He advises marketers to consider an integrated location-based advertising approach and outlined mobile trends for 2013 from how to monetize a loyal fan base to tracking digital engagement in offline sales.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT