Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
"Mobile is Indonesia's real mass medium," said Ari Fadyl, head of digital and CRM at Nokia Indonesia. The country is also leading as the third biggest mobile ad market globally, he added.
Using the case study Qwerty Me, a SoLoMo campaign, which encouraged consumers to submit challenges that were distributed on social platforms to promote Nokia 303 as well as gain market share from its rival, BlackBerry, Fadyl explained how the company engaged audiences and increased brand awareness by 40 percent.
In the video interview below, Fadyl shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia.
He advises marketers to consider an integrated location-based advertising approach and outlined mobile trends for 2013 from how to monetize a loyal fan base to tracking digital engagement in offline sales.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT