Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing.
Rajiv Parikh, CEO from search and social media marketing firm, Position2, talks about how Pepsi and ICICI bank engaged users via social channels such as YouTube in India.
He also explains why SMEs should invest in social marketing and advises how brands in India could use social to engage audiences in the video interview below.
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