Two big shifts will impact search marketers in 2013.
"2013 will be the year that search marketing will feel the heat from real-time bidding (RTB) and demand-side platform (DSP)," says Prabhvir Sahmey, head of search and mobile from Mindshare Singapore.
In the video, he shares three key factors that will impact search marketing this year.
Search image on home page via Shutterstock.
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Prabhvir Sahmey (Prabh) heads the Media Platforms Business at Google India. In his current role, he is driving scalable growth for advertisers and agencies as well as efficiencies with their digital marketing efforts. This includes the entire DoubleClick stack for advertisers as well as the Real Time Bidding platform. With 10 years of experience in digital marketing, Prabh spent six years in paid search across various clients and industry verticals. He was previously with Mindshare leading the mobile and search practice for Singapore and established the Mindshare Center of Excellence for Search Marketing to enable attribution modeling and help clients understand digital via data driven marketing programs.
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September 23, 2014