Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform.
How is mobile marketing in India different from China? And what are some of the exciting mobile marketing developments in India?
Sandeep Amar, vice-president of mobile marketing at one97 Communications, answers these questions in the video interview below.
Marketers are no longer asking why advertise on mobile but how to advertise and how much to advertise, he notes. Amar also shares a few more 2013 trends for mobile marketing.
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Sandeep Amar has 15 years of experience with the last 6 years at leadership level. He's a veteran with over 11 years experience in the Internet industry. Amar has worked in various capacities as head of marketing, audience and analytics, and business during his career. He is currently Vice President - Mobile Marketing at One97 Communications. Amar was previously Head of Marketing, Audience, and Sales Strategy at Times Internet Limited where he led marketing, audience and analytics, SEO, and sales strategy for the firm. Before that, he was Business Head at Simplymarry.com and Marketing Head for Times Business Solutions. Earlier, he led the Citigroup?s Internet channel in India. Sandeep has an MBA from FMS, Delhi and a Six Sigma Black Belt. He is a renowned blogger in the Internet space and has been one of the first international bloggers from India.
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June 10, 2015
12:00pm ET/9:00am PT