Marketing News & Expert Advice
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Gaurav Chhaparwal, head of analytics and personalization from Snapdeal, India's leading online retailer, says analytics is fairly nascent in the country but is fast evolving to become a core function, particularly in the ecommerce sector.
In the video interview below, he shares the following:
- An overview of the analytics landscape in India
- Advice on how to take a structured approach to analytics
- 2013 analytics trends
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ABOUT THE AUTHOR
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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