Snapdeal on Analytics Trends in 2013 [Video]

  |  January 11, 2013   |  Comments   |  

Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data.

Gaurav Chhaparwal, head of analytics and personalization from Snapdeal, India's leading online retailer, says analytics is fairly nascent in the country but is fast evolving to become a core function, particularly in the ecommerce sector.

In the video interview below, he shares the following:

  • An overview of the analytics landscape in India
  • Advice on how to take a structured approach to analytics
  • 2013 analytics trends


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Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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