Marketing News & Expert Advice
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Marketers in India currently use analytics to identify marketing campaign efficiency and competition benchmarking, says Kedar Gavane, comScore director based in India.
Watch the video to find out how advertisers in the country use analytics for both performance and brand campaigns as well as the analytics trends Gavane says to look out for in India this year.
Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.
ABOUT THE AUTHOR
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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November 4-7, 2013
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October 8, 2013
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A retailer's guide to the "right way" for personalised web experiences
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Adapt marketing for multiple devices
Sitecore
September 23, 2013
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