Looks like the world didn't end in 2012... so it's time for making the yearly predictions for 2013. The mobile market in China is changing faster than ever, and in 2013 it will only accelerate.
The smartphone revolution has happened, the OS war is won, and the 3G transition progressing on track. But the mobile ad spend boom has yet to arrive.
Read on to know what to watch for in the coming year. Now you can be like Wayne Gretzky, and go to where the pucks are headed...
1. 4G LTE licenses handed out early to Chinese carriers... China Mobile celebrates
China Mobile was saddled with the China 3G standard, TDS-CDMA, a few years back and had a tough time getting handset support for it. The 4G transition is an opportunity for CMCC to get back in the driver's seat, but that's not scheduled to start until 2014 in China.
2. Weixin (WeChat) is blocked by Chinese carriers over competitive dispute
The Chinese carriers are losing way too much money due to users moving off traditional voice/SMS channels, and they are not making revenues from data plans.
3. Sina Weibo user activity drop significantly due to "Weixin effect"
Weibo active user rates are clearly trending down as users move more of their time and postings to Weixin Moments.
4. Facebook re-enters China market with help of a local partner but sees limited traction
Facebook has been looking to get significant presence in China for years. It'll keep trying, but it's an uphill battle.
5. China becomes the innovation capital for mobile social user experience and business models
China has the most smartphones, 3G users, and social network users by far than any other market... innovation can be driven where the users are concentrated and need arises.
6. 200+ million Android phones sold in China in 2013
China has transitioned to primarily smartphones already... and Android is the winner by far.
7. Local phone brands dominate phone sales numbers in China
Three (Lenovo, Huawei, and HTC) of the top five selling phone brands in China are local brands now. That's going to be four of the top five in 2013.
8. Apple launches iPhone mini targeting mid to low-end market
Apple's market share has fallen from 8 percent in 2011 to under 6 percent in 2012... it needs a solution to regain relevance and market share.
9. A major mobile virus outbreak spreads throughout Android devices
With more than 80 percent of new smartphones sold being Android, there is now critical mass to attract hacker attention.
10. Brands require agencies to include mobile in media plans
Every marketing director/manager is using a smartphone and all their bosses are asking, "What's our mobile marketing plan/strategy?" And by the way, Chinese users are spending at least as much time on mobile as any other device in their lives.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Graylin has over 19 years of business management experience with 11 years operating in Greater China. He is CEO of Guanxi.me and co-founded mInfo in early 2005, leading it to its market leadership position in mobile search and mobile advertising in China. mInfo is a strategic partner to all three Chinese mobile carriers for search and advertising, and was the official mobile search provider for the 2008 Olympics. mInfo serves numerous leading brands and agencies on mobile marketing solutions/campaigns throughout China. Graylin speaks at numerous conferences around the world and is regularly asked to write for leading publications on mobile technology and advertising. Prior to mInfo, he was the CEO of two other venture-backed technology startups in the U.S., and held P&L roles at public companies such as Intel, Trend Micro, and WatchGuard technologies. Graylin earned an MS in Computer Science and an MBA from MIT, and a BS in Electrical Engineering from the University of Washington. He is fluent in English, Mandarin, and Cantonese.
March 19, 2014