Let me share with you some of the essential goals to set aside this year, from a search engine optimization lens.
As the festive period is ending and most of us are slowly adjusting back into our work mode, the weeks ahead are busy as ever for those of us working in agencies. This is the time of the year where we commence our annual planning and goal setting.
In 2012, we witnessed a handful of tactics brands and advertisers started to dabble in. But this year is where we make a break into the digital gateway.
Let me share with you some of the essential goals to set aside this year, from a search engine optimization (SEO) lens.
Resolve to ensure your site is SEO friendly
Understand the importance of having an SEO friendly site. It's easy for anyone to create a website these days, but make sure your site is SEO optimized and not just SEO compliant. Start to employ your SEO best practices for a few immediate reasons.
Resolve to go mobile
With the rise in mobile ad spends in APAC, it's more important than ever to ensure every advertiser is playing in the arena in 2013. APAC mobile spends are up at 40 percent, but major markets such as China, India, and Indonesia will see larger growth in the coming years.
High impression volumes, a variety of ad formats, and targeting options make Google a better test bed for understanding the potential of mobile search. Testing additional mobile platforms such as InMobi and Vserv.mobi is also essential to the APAC region.
Many of us marketers are challenged with the same obstacles and it's the argument for a mobile site and the time it takes to develop a positive experience for consumers. Make sure your mobile site is optimized by following the few steps below.
Resolve to optimize your online videos
Now that search engines are embedding videos in the search engine results, optimizing videos is something that is fast becoming essential. If you want to make sure your videos are showing up in the organic listings you need to start optimizing your videos now.
While YouTube is the second largest engine in the world, it is the most popular video platform for video engagement globally. Brands are missing out on additional traffic and video views without proper SEO tactics in place. Begin with the basics and optimize your videos to increase your views and traffic in the natural search engine listings.
As we kick off 2013, let's all work together to test and pilot and drive success over the next 365 days.
Snake image on home page via Shutterstock.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Luke Janich is the Regional Director for iProspect Singapore, a leading global digital marketing agency. Luke is based in Singapore with 8 years of search engine marketing (SEM) experience. Originally from the United States Luke moved to Singapore in 2009. Luke has rich experience across both Paid (PPC) and Organic Search (SEO). Luke experiences ranges across many verticals from Technology, Finance, FMCG, Luxury, and Retail. Luke's background in search engine marketing / PPC /SEO started in Seattle, Washington. Luke will continue to drum the beat of the Search Engine Marketing (SEM) mantra across brands in Asia Pacific.
IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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