You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean?
OK, in 100 words or less... imagine I'm talking really fast...
Yes, social media marketing has arrived. It is here, being deployed more effectively and thoughtfully. There have been some great, user-friendly tools (e.g., Snip.it and Percolate) for authors and editors to use to curate great content - this makes our job easier and hello BuzzFeed. The explosive growth of consumer demand for smartphones and tablets has not yet caught up with marketing dollars making this bet on the future. What will be the tipping point? Integration (particularly e-commerce) at every turn with every platform is dizzying....
This we have heard, read, and digested. All good to be mindful of, but the following are five content marketing trends that speak to the continual drive toward developing quality content on the independent web - our currency for successful content marketing.
You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Let's focus on trends that explore the gray matter between the two:
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