Home  › Marketing › Retail
dscn1889-300x225

Yahoo Opens Online Outlet Stores in Hong Kong

  |  April 22, 2013   |  Comments   |  

The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city.

In a move to extend its e-commerce services, Yahoo Hong Kong has partnered with 10 companies to unveil Yahoo Outlet, an online B2C platform that sells discounted branded products to local shoppers.

dscn1889-300x225The participating companies are mainly from fashion, household, and electronics categories from Lenovo, Logitech, Lomography Asia, FrancFranc, Zwilling, as well as Japanese online apparel shop Nissen Hong Kong.

Lenovo has set up an outlet store on Yahoo to leverage on the wide reach that the portal has as well as the range of services it provides from auction, group-buying to news and entertainment on the site, says Alice Ong, general manager of Lenovo Hong Kong.

Because the online outlet will be available 24/7, it will complement Lenovo's marketing campaigns and provide a different experience from brick-and-mortar stores to further promote its brand, she adds.

Jenny Li, director of e-commerce for Yahoo Hong Kong did not give out details on the setup cost for a brand to be part of Yahoo Outlet but says that it offers a broad user base and an easy platform for operation and logistics.

"This launch is our commitment to addressing the growing consumer demand for online purchasing and to delivering inspiring and entertaining services that meet the online habits and needs of our users," Li notes.

To make its newly launched outlet platform compelling for online shoppers, Yahoo has introduced weekly "Flash Deals" for four weeks with steep discounts as much as 90 percent off original prices on limited items.

At launch, Yahoo Outlet can only transact on desktops but the company says it will be available on mobile in the near future.

Yahoo joined the group-buying fever in 2011 when it rolled out Yahoo Deals and positioned itself as a group-buying services aggregator in the city.

Almost two years since its launch, Yahoo Hong Kong's group-buying platform currently owns 68 percent of local market share. (Source: comScore, March)

While it might be a strong e-commerce player in Hong Kong with Yahoo Auctions and Deals services, it is facing increasing competition from Alibaba Group's Taobao Marketplace.

Early this month, Taobao launched Juhuasuan Overseas, a group-buying platform, targeting Hong Kong consumers to offer attractive discounts on premium products and services that are delivered to their doorsteps.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...