Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project.
Stuck in the office when everyone else is on the beach? Stuck at work when no one is there to move things forward? Every project you have moving slowly because some key decision-maker is on vacation?
Welcome to summer in the office. Whether a startup or corporate America, we all feel it. Those dreaded dog days, when all you can think about is how soon you can get out of work. No one is making decisions, no new employees are starting, and the break room is a ghost town.
So, how do you get your groove back? How do you make sure that come Labor Day, your boss won't be screaming about the lack of progress on that major client project? Here are five tips to get you going:
In my office, we've been doing a summer Professional Development Series called "Tuesdays @ Twelve," which delves into a different topic each week. Employees can come to all or none, or even pop in for a half an hour. The topics are far-ranging, and designed to deepen knowledge of all things digital. Some are taught by outside experts, some by internal people with deep subject matter expertise. This week, it was "Ad Ops Inside Out," taught by my top ad ops recruiter. A few weeks ago, an RTB expert was here. My staff loves these things, and a few of them have volunteered to teach additional sessions.
For those of you in management, these things send a great mesasge to your staff: that you want them to grow, and are giving time on the company dime to do it. For most of us, these are the things that we all think we know, but it helps to keep our industry knowledge current. And be sure to let your boss know that you are working on improving your professional self. Write a note with tips you learned at that webinar.
SUBJ: Did you know that eating spicy food can cool you down?
BODY: This is because spicy food can make you sweat without raising your body temperature. Once your skin is damp, you feel cooled by its evaporation. Since we are in the middle of a heat wave in NYC, I thought I'd share this fun fact.
Now, wouldn't that get your attention? She also gave tips such as wearing guayabera or seersucker, cooling your pulse points, and grazing vs. eating heavy protein-laden meals. It worked!
And , for those of you in leadership positions: be a role model. Seeing your boss slack off is like having a substitute teacher in school. Show your staff that you're making it happen over the summer. Run a summer incentive, maybe even beta test that wild idea, to encourage your employees to be productive. Acknowledge those employees who are here keeping things rolling along. Besides the obvious bonus, email recognition can be a powerful tool. Most of your employees on vacation will probably check their email every now and then, so that recognition can be seen by everyone. And don't forget the little things: surprise them with ice cream on that hot day.
So, how are things in your office? Anything getting done in the dog days of summer? You just punching the clock or are you using your time wisely? Hope these tips keep you motivated and moving forward.
Image on home page via Shutterstock.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
In the jungle of recruiting, Alan Cutter is the lion. Alan founded New York City's premier digital media recruiting agency, AC Lion International, over 15 years ago and continues to lead the growing company as their fearless CEO. From search, ad agencies, and publishers to DSPs and third-party data providers, Alan steers AC Lion through the intricacies of the integrated and digital media space. With offices in New York, Los Angeles, San Francisco, and Israel, AC Lion has placed thousands of people and negotiated over $75 million in compensation. AC Lion was recently named one of the Top Ten Entrepreneurial Places to Work by NY Enterprise Report.
Prior to AC Lion, Alan was senior manager at OTEC and played an integral part in the company's evolution into HotJobs.com. Much of Alan's success can be attributed to his belief in and passion for people; ask any of Alan's clients, employees and he/she will speak volumes of their boss's care, consideration, as a compliment to his innovative thinking and out of the box problem solving capabilities.
If you don't see Alan in the office, you can find him in Long Beach with his wife, Jessica, two kids Cobi and Avra, and their beloved surfboards.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.