While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
Many of our clients are asking whether they should focus on push or SMS for their short-form digital messaging channel. Here are several things to consider as you ponder this decision.
First, the advantages of each:
Now let's consider some side-by-side match-ups:
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. Which should you use? In my 100 percent partial view, the answer is easy: both!
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Melinda Krueger is a senior marketing consultant with ExactTarget and a digital marketing veteran – starting with direct, moving to interactive, specializing in e-mail, and now charting a course for mobile marketing. Working with the best agencies in the business, she has helped Harley-Davidson, Miller Brewing, Sears/Kmart, CDW, and many others build their interactive marketing programs. Melinda holds an MBA from Marquette University and is a highly-rated speaker for professional organizations and business schools. As the Email Diva, Melinda answered questions on all aspects of the practice. Your questions about mobile are welcome!
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