Home  › Marketing › Strategies
open-book

Beach Reads for Business

  |  August 13, 2013   |  Comments

Five books that every business reader should look into on their next beach vacation.

As you read this I am on vacation, sitting on a beach and doing very little that resembles my normal work routine. In fact, my primary goal for this trip can be summed up in the simple goal of using technology solely to enhance my vacation, and not to distract from it.

To that end, I came armed with six books to read. Mind you these are not electronic versions to be read on a Kindle or iPad, but true ink and pulp versions. I almost grabbed a seventh today when I was browsing a store and found Sheryl Sandberg's memoir "Lean In" on clearance next to "Dora Learns to Count." I could not settle on whether to indulge my professional or personal interests so I left empty-handed.

In the spirit of vacation and recharging through learning, I offer up five books (with Amazon descriptions) worth the time for business readers. Each has a place on my office bookcase and provides a different perspective on the business of self- and professional- improvement.

"Nudge"

"Nudge" is about choices - how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make (ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources) and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of "The Tipping Point" and "Freakonomics," "Nudge" is straightforward, informative, and entertaining; a must-read for anyone interested in our individual and collective well-being.

"Wooden on Leadership"

John Wooden's goal in 41 years of coaching never changed. Namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. "Wooden on Leadership" explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden's 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to "be at your best when your best is needed" - and teach your organization to do the same.

"Leadership and Self-Deception"

Through a story everyone can relate to, about a man facing challenges on the job and in his family, the authors of this book expose the fascinating ways we can blind ourselves of our true motivations and unwittingly sabotage the effectiveness of our own efforts to achieve success and increase happiness.

"The Back of the Napkin"

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in "The Back of the Napkin," the international bestseller that proves a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on 20 years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

"Berkshire Hathaway Letters to Shareholders"

Warren E. Buffett first took control of Berkshire Hathaway Inc., a small textile company, in April of 1965. A share changed hands for around $18 at the time. Forty-eight letters to shareholders later, the same share traded for $134,060, and compounding investor capital at just under 21 percent per year - a multiplier of 7,448 times.

This book compiles the full, unedited versions of every one of Warren Buffett's letters to the shareholders of Berkshire Hathaway. In addition to providing an astounding case study on Berkshire's success, Buffett shows an incredible willingness to share his methods and act as a teacher to his many students.

There are hundreds of books about Buffett's life, advice, and methods. These are his actual letters - word for word - a "lesson plan" of his views on business and investing. You can find most of the letters for free on Berkshire's website, but this compiles them into a well-designed, easily readable format.

Image on home page via Shutterstock.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Chris Copeland

Chris Copeland is chief executive officer of GroupM Next, the forward-looking, media innovation unit of GroupM. Chris is responsible for curating and communicating insight-focused media solutions across established and emerging platforms. Leveraging his multi-year experience with emerging media companies, Chris is tasked with stewarding GroupM Next in partnership with agency leadership from GroupM's four media marketing and marketing service agencies (Maxus, MEC, MediaCom, and Mindshare).

Guiding the Predictive Insights, Technology, Education, Research, and Communications teams at GroupM Next, Chris is responsible for overseeing the amplification of insights into opportunities that directly benefit the business of GroupM agencies and their clients. GroupM is the world's largest media investment management group and the media holding arm of WPP.

Chris was selected to lead GroupM Next after nine years of leading the search marketing practice within GroupM. Among his accomplishments include the development and integration of the global search marketing offering for GroupM agencies, GroupM Search, which manages $1.3 billion in search billings globally and has grown to more than 1,000 search marketing strategists serving 40 countries.

Chris is an active member on advisory boards at the 4A's, Google, Yahoo, MSN, and I-COM. He is a frequent speaker in global forums discussing the digital marketplace, and contributes editorial commentary regularly to Advertising Age, ClickZ, MediaPost, and MediaBizBloggers.com.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...