Focus on high-quality content that helps you build an audience while improving your personal online brand.
We've all heard the stories about viral blog posts that propel a minor blogger instantly into the limelight. And while every blogger dreams of being "discovered" in this manner, the likelihood is akin to a supermodel being discovered while walking through the mall. Instead of chasing the viral dream, a better long-term strategy is to focus on high-quality content that helps you build an audience while improving your personal online brand. Use these tips to write standout blogs every time you sit down at your computer.
Once you've finished writing, take time to review and edit your post. It's a good idea to step away from your work, returning to it later with fresh eyes. When possible, have a fellow writer or editor review it as well. Every section of a blog post is important, so make sure to review each one in detail.
Do you have any additional tips for writing stellar blog posts?
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Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
David Bakke is an Atlanta-based social media strategist and contributing member of the MoneyCrashers.com team. He is the author of the personal finance book, "Don't Be a Mule" and writes about small business marketing tactics, money management - including banking and credit cards, careers, and methods for people to get out of debt.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT