Focus on high-quality content that helps you build an audience while improving your personal online brand.
We've all heard the stories about viral blog posts that propel a minor blogger instantly into the limelight. And while every blogger dreams of being "discovered" in this manner, the likelihood is akin to a supermodel being discovered while walking through the mall. Instead of chasing the viral dream, a better long-term strategy is to focus on high-quality content that helps you build an audience while improving your personal online brand. Use these tips to write standout blogs every time you sit down at your computer.
Once you've finished writing, take time to review and edit your post. It's a good idea to step away from your work, returning to it later with fresh eyes. When possible, have a fellow writer or editor review it as well. Every section of a blog post is important, so make sure to review each one in detail.
Do you have any additional tips for writing stellar blog posts?
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On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
David Bakke is an Atlanta-based social media strategist and contributing member of the MoneyCrashers.com team. He is the author of the personal finance book, "Don't Be a Mule" and writes about small business marketing tactics, money management - including banking and credit cards, careers, and methods for people to get out of debt.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT