There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option.
"Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true." - Charles Dickens
A few years ago, I ended a relationship with a long-time friend over an email. The email, a disparaging note about me, was accidentally forwarded to me by a mutual friend. Some of the accusations in the email were a surprise to me. However, I didn't end the relationship because of what she wrote; instead, I ended it because she didn't have the courage to tell me herself. She, in turn, stopped speaking with the mutual friend who forwarded me the note. More than 10 years of friendship gone over an email.
Recently, a Zenith Media supervisor was called out for sending an email request to the sales community requesting a food delivery the next morning to remedy expected hangovers. Clearly, the professionalism behind the request was in question, but the public hanging would not have been so brutal if this communication didn't occur over an email. The email itself was leaked and published on industry sites and each exclamation point was critiqued.
There's definitely a place for email in the workplace and in our personal affairs, but not to the degree that we use it today. Here are clear situations where email, or texts, instant messages, etc., are not good options.
Image on home page via Shutterstock.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Anna's ideas and columns represent only her own opinion and not her company's.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT