There's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option.
"Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true." - Charles Dickens
A few years ago, I ended a relationship with a long-time friend over an email. The email, a disparaging note about me, was accidentally forwarded to me by a mutual friend. Some of the accusations in the email were a surprise to me. However, I didn't end the relationship because of what she wrote; instead, I ended it because she didn't have the courage to tell me herself. She, in turn, stopped speaking with the mutual friend who forwarded me the note. More than 10 years of friendship gone over an email.
Recently, a Zenith Media supervisor was called out for sending an email request to the sales community requesting a food delivery the next morning to remedy expected hangovers. Clearly, the professionalism behind the request was in question, but the public hanging would not have been so brutal if this communication didn't occur over an email. The email itself was leaked and published on industry sites and each exclamation point was critiqued.
There's definitely a place for email in the workplace and in our personal affairs, but not to the degree that we use it today. Here are clear situations where email, or texts, instant messages, etc., are not good options.
Image on home page via Shutterstock.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Anna's ideas and columns represent only her own opinion and not her company's.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT