While conducting research for this column I came across some interesting, yet startling facts. First, the interesting: there has been quite a bit of buzz in the digital publishing arena recently:
According to the Mequoda Group, over 65 percent of all magazines have a digital version (get the free download here).
Yes, digital magazine awareness, readership, engagement, and even advertising is up.
Now the startling news. With over 13 years of history and growing, Wikipedia shows this entry when you search for digital magazine(s):
The page "Digital magazine" does not exist. You can ask for it to be created, but consider checking the search results below to see whether the topic is already covered.
How can this be? A few variations of digital magazine exist, including: digital edition, and even online edition, but neither captures the essence and volume of activity or realistic state of the digital publishing industry. None of the articles speak to the technology platforms that are growing as a result of offering such rich, engaging, and high-quality content. There are no mentions of how digital magazines are creating alterative ecosystems by supporting in-app/in-edit purchasing, or full-page advertisements. It seems crazy to me.
The past decade has shown a credible rise in consumer interest for reading and accessing content digitally. Higher engagement rates, increased time spent accessing each issue, interest in advertising, and more.
Isn't it time that we came together as an industry to create a positive sense of awareness for our industry?
Here are three things that I think any professional in the digital publishing/digital magazine space can do to help elevate our stance:
If Wikipedia doesn't recognize a set of words frequently discussed by two industries, how can we ever gain massive consumer adoption?
Contact me if you would like to discuss any of these ideas or add your own.
Image on home page via Shutterstock.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
March 19, 2014