dmexco

How to Get the Most Out of Industry Events

  |  September 27, 2013   |  Comments

A lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event.

I was fortunate to attend dmexco in Cologne, Germany last week. Drawing more than 24,000 attendees who present, learn and network, dmexco is the largest industry event in all of Europe. To put that number in perspective, ad:tech New York anticipates 9,000+ attendees in November this year. dmexco is a true trade show, like those you hear about from your parents or grandparents. Everyone in attendance seemed to be on a winner-take-all mission to impress, sell and buy at levels we can only dream of in the US.

This atmosphere struck me as a real contrast to the popular US events often held in Vail, Park City, Palm Springs and Miami where there's a strong focus on cocktail hours and parties. Of course these smaller events have different goals and a different kind of value for participants. They enable networking on a deeper level, with smaller groups of people and opportunities to engage in longer conversations, often by the pool or on the golf course.

At dmexco, I was struck by the sheer efficiency of a single show bringing together companies and people from all across Europe to a single venue. It was amazing to see and it made me wonder if we actually need so many conferences in the US covering all things digital. After experiencing how much can be accomplished in a mere 48 hours, I left the show with the goal of incorporating the efficiencies I witnessed into other events throughout the year. Here are a few tips on getting the most from any industry event:

  1. Approach the conference with a sense of urgency. How much can you learn, how many meaningful connections can you make?
  2. Have your pitch ready and well-rehearsed. Don't be shy about using it.
  3. Come prepared with a list of companies you'd like to connect with. 
  4. Commit in advance to the sessions that will challenge your thinking
  5. Keep the conversation going outside of the sessions. Continue to discuss important topics with fellow attendees who will likely have different perspectives on key industry themes. 

As the 10th annual Advertising Week is going on as we speak, I encourage everyone to use their time wisely. Have a great week!

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Larry  Allen

Larry Allen is SVP, Global Platform Sales for Xaxis. He has responsibility for overseeing solutions for publishers including Xaxis for Publishers, Xaxis Exchange, and Xaxis Marketplace globally.

Larry has extensive experience in digital media, marketing, and business strategy unmatched by most standards. Prior to joining 24/7 Media (which merged with Xaxis in 2014), he held senior management positions at cutting-edge digital media companies such as AOL, Viewpoint, Unicast, Yieldex, Real Media, and TACODA.

Larry also ran his own consulting business where he advised many major media companies such as The New York Times, Meredith, 33Across, and Business Insider. He is a frequent contributor to a number of trade publications, blogs, and industry conferences.

A graduate of Clarion University of Pennsylvania with a degree in Business Management, Larry is based in Xaxis' headquarters in New York City.

Follow him on Twitter at @lawrenceallen2.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...