Spend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from.
If a picture is worth a thousand words, then an infographic must be worth one thousand dollars (per image) from prospective customers.
Infographics force the creator to break complex subjects down into bite sized, easy to digest capsules of insight. Only the cream of the crop elements survive; it's not like that 68 page powerpoint slide you might get otherwise.
Better yet, the insights are married with images that make them unforgettable. I often challenge clients to create an infographic, just to help them focus on the core data that makes a difference in the message they are trying to convey. Its safe to say, I am a huge fan of infographics.
Creating a high quality infographic isn't always easy. A good infographic will interest, educate and inspire you to do something with the knowledge you have learned. A bad infographic is just annoying and looks like a jumble of words and images on a page. While I could type hundreds of words explaining to you the psychological reasons why an I believe an infographic is a phenomenal tool in your arsenal, and how it helps reach and engage customers, it would probably be better to put my money where my mouth is. Let me show you some amazing infographic examples.
I've assembled the top five infographics I believe will positively impact your business life this quarter.
5. 13 Reasons Why Your Brain Craves Infographics
4. Time's Greatest Innovations
Source: Nissan, on Visual.ly
3. What You Need to Know About Choosing the Most Effective Social Media Platforms
Source: Social Barrel
2. How Do Colors Affect Purchases?
1. Connected (the technology and devices kids being to college)
Source: St. Edwards University
When someone takes the time to structure their thoughts and lays them out in a visually appealing way, the story can take on a life of its own.
Similarly, with every passing hour, new content is being released in droves, making it difficult to weed through the best information and take action. An infographic can change that for you. I encourage you to spend some time with these examples and learn from the thorough structure, the font, the colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from.
Good luck, and enjoy.
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Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.
One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.
Singapore, 5-6 March
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Hong Kong, April 2015
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