If a picture is worth a thousand words, then an infographic must be worth one thousand dollars (per image) from prospective customers.
Infographics force the creator to break complex subjects down into bite sized, easy to digest capsules of insight. Only the cream of the crop elements survive; it's not like that 68 page powerpoint slide you might get otherwise.
Better yet, the insights are married with images that make them unforgettable. I often challenge clients to create an infographic, just to help them focus on the core data that makes a difference in the message they are trying to convey. Its safe to say, I am a huge fan of infographics.
Creating a high quality infographic isn't always easy. A good infographic will interest, educate and inspire you to do something with the knowledge you have learned. A bad infographic is just annoying and looks like a jumble of words and images on a page. While I could type hundreds of words explaining to you the psychological reasons why an I believe an infographic is a phenomenal tool in your arsenal, and how it helps reach and engage customers, it would probably be better to put my money where my mouth is. Let me show you some amazing infographic examples.
I've assembled the top five infographics I believe will positively impact your business life this quarter.
5. 13 Reasons Why Your Brain Craves Infographics
4. Time's Greatest Innovations
Source: Nissan, on Visual.ly
3. What You Need to Know About Choosing the Most Effective Social Media Platforms
Source: Social Barrel
2. How Do Colors Affect Purchases?
1. Connected (the technology and devices kids being to college)
Source: St. Edwards University
When someone takes the time to structure their thoughts and lays them out in a visually appealing way, the story can take on a life of its own.
Similarly, with every passing hour, new content is being released in droves, making it difficult to weed through the best information and take action. An infographic can change that for you. I encourage you to spend some time with these examples and learn from the thorough structure, the font, the colors and the way in which these have been designed. There are solid lessons within the infographic ecosystem that we can flourish from.
Good luck, and enjoy.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.
March 19, 2014