When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well.
When we think about CRM (Customer Relationship Management) software, we immediately think of content marketing. We think of digital marketing and tracking lead sources across an array of online marketing activities that we’re doing. This is indeed one way to use the power of CRM in your business.
However, CRM tools are also incredibly beneficial when working with “old school marketing” – marketing that does not rely on the Internet.
At a recent event I hosted on old school marketing best practices, the co-founder of Brooklyn based Urban Martial Arts, Carmen Sognonvi , spoke about her experience in leveraging off-line marketing to grow her business.
Here are a few best practices and tactics she shared with us:
While the biggest use of CRM is online marketing, offline marketers (or old school marketers) can leverage CRM to make smarter marketing investments.
CRM is just a tool; it's up to marketers like you to ensure you use unique tracking links in all your marketing so you can know what adds value to your business. A CRM system will help you know what marketing to stop , what marketing to adjust and what do more of.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".
Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.
As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT