When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well.
When we think about CRM (Customer Relationship Management) software, we immediately think of content marketing. We think of digital marketing and tracking lead sources across an array of online marketing activities that we’re doing. This is indeed one way to use the power of CRM in your business.
However, CRM tools are also incredibly beneficial when working with “old school marketing” – marketing that does not rely on the Internet.
At a recent event I hosted on old school marketing best practices, the co-founder of Brooklyn based Urban Martial Arts, Carmen Sognonvi , spoke about her experience in leveraging off-line marketing to grow her business.
Here are a few best practices and tactics she shared with us:
While the biggest use of CRM is online marketing, offline marketers (or old school marketers) can leverage CRM to make smarter marketing investments.
CRM is just a tool; it's up to marketers like you to ensure you use unique tracking links in all your marketing so you can know what adds value to your business. A CRM system will help you know what marketing to stop , what marketing to adjust and what do more of.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".
Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.
As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
November 19, 2014
1:00pm ET/10:00am PT