4 Ways CRM Software Works for Old School (Offline) Marketing
When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well.
When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well.
When we think about CRM (Customer Relationship Management) software, we immediately think of content marketing. We think of digital marketing and tracking lead sources across an array of online marketing activities that we’re doing. This is indeed one way to use the power of CRM in your business.
However, CRM tools are also incredibly beneficial when working with “old school marketing” – marketing that does not rely on the Internet.
At a recent event I hosted on old school marketing best practices, the co-founder of Brooklyn based Urban Martial Arts, Carmen Sognonvi , spoke about her experience in leveraging off-line marketing to grow her business.
Here are a few best practices and tactics she shared with us:
While the biggest use of CRM is online marketing, offline marketers (or old school marketers) can leverage CRM to make smarter marketing investments.
CRM is just a tool; it’s up to marketers like you to ensure you use unique tracking links in all your marketing so you can know what adds value to your business. A CRM system will help you know what marketing to stop , what marketing to adjust and what do more of.