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3 New Content Publishing Technologies to Leverage in 2014

  |  November 22, 2013   |  Comments

In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on.

vyclone-trending-moviesIt all seems so logical: you attend industry trade shows, webinars, network and listen to water-cooler gossip about the newest technology and trends out there.

You do a great job creating business cases, corralling teams and getting blessing on budgets. Everything seems to be moving forward, and then... BOOM. The technology landscape changes and the latest and most effective way to connect with customers and drive revenue is old hat.

As frustrating as it can be to get caught in this circle of innovation, technology has become part of our lifestyle. Integrating technology into the way in which we publish content has become a part of our everyday business life.

Old Technologies We Just Got the Hang Of:

In 2013, we saw growth across Pinterest, LinkedIn, Snapchat, Vine, Buffer, In-app Commerce, Native Advertising and even Content Marketing. We looked to social and viral outlets to help us drive subscribers, increase eyeballs and raise engagement. Some of these technologies have died down in terms of effectiveness, while others have integrated themselves into consumer lifestyles in a natural manner and will continue to grow into effective marketing channels.

New Technologies On The Rise:

In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. They will drive us to be even more innovative with our outreach.

Here is a sneak peek at some of the technologies you need to be on top of in 2014. Over the next few columns, I will be interviewing companies from this space to provide deeper insights.

  1. Natural Language Processing (NLP) meets Content: While NLP is nothing new, companies like idio are taking it to the next level by using it to automatically understand how each customer is interpreting our content, in order to serve up tailored communications. Watch out business rules and segments, the leading companies today are doing things automatically at the individual level.
  2. Audio enabled content distribution: Move over QR codes and even proximity-based notifiers, here comes companies like LISNR, who have created an audio based platform that activates sound around consumers to deliver meaningful content. Yes, audio waves that trigger content. You have to check it out.
  3. Multi-perspective content co-creation: MovieMaker is nice, Photosynth is dimensional, but smartphone cameras can now be networked thru apps to create an entirely new experience. Companies like Vyclone enable group capture and co-creation of video from different, but shared, perspectives of the same event.

These are just a few of the technologies you should expect to see make waves in 2014. We also need to be prepared for wearables, optimized low file size imagery, scanning and much more. The opportunities are endless.

If you know of a new or up and coming technology that has the ability to change the world of publishing, feel free to share in the comments.

Title image from Vyclone.com

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ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.

Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.

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