In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on.
It all seems so logical: you attend industry trade shows, webinars, network and listen to water-cooler gossip about the newest technology and trends out there.
You do a great job creating business cases, corralling teams and getting blessing on budgets. Everything seems to be moving forward, and then... BOOM. The technology landscape changes and the latest and most effective way to connect with customers and drive revenue is old hat.
As frustrating as it can be to get caught in this circle of innovation, technology has become part of our lifestyle. Integrating technology into the way in which we publish content has become a part of our everyday business life.
Old Technologies We Just Got the Hang Of:
In 2013, we saw growth across Pinterest, LinkedIn, Snapchat, Vine, Buffer, In-app Commerce, Native Advertising and even Content Marketing. We looked to social and viral outlets to help us drive subscribers, increase eyeballs and raise engagement. Some of these technologies have died down in terms of effectiveness, while others have integrated themselves into consumer lifestyles in a natural manner and will continue to grow into effective marketing channels.
New Technologies On The Rise:
In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. They will drive us to be even more innovative with our outreach.
Here is a sneak peek at some of the technologies you need to be on top of in 2014. Over the next few columns, I will be interviewing companies from this space to provide deeper insights.
These are just a few of the technologies you should expect to see make waves in 2014. We also need to be prepared for wearables, optimized low file size imagery, scanning and much more. The opportunities are endless.
If you know of a new or up and coming technology that has the ability to change the world of publishing, feel free to share in the comments.
Title image from Vyclone.com
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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