Consider these 8 factors to develop successful digital marketing in China.
After developing your company’s online marketing plan for China (based on these 4 steps), double check by running through the following checklist to ensure you haven’t missed anything important.
1. Potential customers
2. Products or services
3. Competitor brands
4. Traffic sources
5. Mobile marketing
6. Web analytics
Have you set up one of the web analytics tools on your website and have the setup tested?
What’s your plan for setting up the following?
7. Customer relationship program
Have you set up the following?
8. Vendor Services or Internal Operations
Which vendor (or internal marketing team member or member/s) will be managing and executing the day-to-day digital activities of the following for your brand?
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT