Consider these 8 factors to develop successful digital marketing in China.
After developing your company’s online marketing plan for China (based on these 4 steps), double check by running through the following checklist to ensure you haven’t missed anything important.
1. Potential customers
2. Products or services
3. Competitor brands
4. Traffic sources
5. Mobile marketing
6. Web analytics
Have you set up one of the web analytics tools on your website and have the setup tested?
What’s your plan for setting up the following?
7. Customer relationship program
Have you set up the following?
8. Vendor Services or Internal Operations
Which vendor (or internal marketing team member or member/s) will be managing and executing the day-to-day digital activities of the following for your brand?
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Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.
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