Consider these 8 factors to develop successful digital marketing in China.
After developing your company’s online marketing plan for China (based on these 4 steps), double check by running through the following checklist to ensure you haven’t missed anything important.
1. Potential customers
2. Products or services
3. Competitor brands
4. Traffic sources
5. Mobile marketing
6. Web analytics
Have you set up one of the web analytics tools on your website and have the setup tested?
What’s your plan for setting up the following?
7. Customer relationship program
Have you set up the following?
8. Vendor Services or Internal Operations
Which vendor (or internal marketing team member or member/s) will be managing and executing the day-to-day digital activities of the following for your brand?
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Gordon Choi has paid search experience in Google AdWords and Baidu since 2003; Yahoo/Bing since 2002 and SEO and web analytics experience since 2005 across China, Asia, U.S., U.K. and Australian markets. He gathered China Internet experience through working in-house at Ctrip.com and Alibaba.com and now specializes in setting up SEM/SEO strategies, managing online campaign operations, and implementing web analytics solutions for clients.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT