What will be the digital buzzword of 2014, will next year finally be the year of mobile and more.
For this month’s article, I’ve tried to gaze into the crystal ball to make some predictions about how different 2014 will be to 2013 from a digital marketing and communications perspective.
In an interview filmed last week, I’ve attempted to answer questions such as what will be the big differences in digital PR between 2013 and 2014, what will be the digital buzzword of 2014 and if I were starting out in digital next year, what area would I be working in?
The video takes you through my point of view on brands becoming publishers of their own news online, the increased prevalence of paid media for content distribution and syndication, innovations like Google Glass and how the “Internet of Things” provides new opportunities for marketers, the most interesting online platforms to watch and whether 2014 will finally be the Year of Mobile.
It’s always dangerous to make predictions in digital, but it’s also fun. I’m looking forward to watching the video again in 12 month’s time to figure out how wrong (or right) I got it. If the predictions are spot-on, 2014 is going to be a fascinating year in digital communications and marketing. Let me know what you think of my perspectives – are there some huge trends I’ve missed or do you agree with my sentiments?
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With an honors degree in economics, and vast commercial and technical expertise in the digital communications industry, Jon provides business, communications and marketing acumen as well as detailed digital technical knowledge to the agencies in the Constituency Management Group (CMG) of IPG across Asia Pacific. Based in Hong Kong, he established the firm's Centre of Digital Excellence in 2012 and also has executive responsibility for the network of in-house digital content studios established across the Asia Pacific region for the benefit of all of CMG's below-the-line agencies including Devries, Futurebrand, Golin Harris, Jack Morton, Octagon and Weber Shandwick.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT