Home  › Search › Paid Search
trends656

2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

  |  December 19, 2013   |  Comments   |  

Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video.

Editor's note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office. 

Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S. 

Find out what Google's Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile. 

Watch the video below:

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Josh  Bledsoe

Josh started off working for a boutique traditional agency, before discovering digital marketing nearly 10 years ago. After starting 2 search marketing agencies, he joined iProspect in the U.S. where he managed a team of SEO specialists spanning 14 accounts including GM, Talbots, Journeys, Disney, and adidas globally. In his current position as SEO Director, Josh oversees global SEO accounts across APAC, Russia, the Middle East, and South Africa. He’s also the product leader for SEO throughout the APAC market.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs