Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video.
Editor's note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office.
Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S.
Find out what Google's Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile.
Watch the video below:
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Josh started off working for a boutique traditional agency, before discovering digital marketing nearly 10 years ago. After starting 2 search marketing agencies, he joined iProspect in the U.S. where he managed a team of SEO specialists spanning 14 accounts including GM, Talbots, Journeys, Disney, and adidas globally. In his current position as SEO Director, Josh oversees global SEO accounts across APAC, Russia, the Middle East, and South Africa. He’s also the product leader for SEO throughout the APAC market.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT