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2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

  |  December 19, 2013   |  Comments   |  

Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video.

Editor's note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office. 

Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S. 

Find out what Google's Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile. 

Watch the video below:

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ABOUT THE AUTHOR

Josh  Bledsoe

Josh started off working for a boutique traditional agency, before discovering digital marketing nearly 10 years ago. After starting 2 search marketing agencies, he joined iProspect in the U.S. where he managed a team of SEO specialists spanning 14 accounts including GM, Talbots, Journeys, Disney, and adidas globally. In his current position as SEO Director, Josh oversees global SEO accounts across APAC, Russia, the Middle East, and South Africa. He’s also the product leader for SEO throughout the APAC market.

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