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J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

  |  December 26, 2013   |  Comments   |  

Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.

Editor's note: Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.

Watch this video from Mandeep Grover, Johnson & Johnson Medical exec, share how his company takes an omni-channel approach to understanding the consumer journey.

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ABOUT THE AUTHOR

Mandeep Grover

Mandeep has over thirteen years experience of building brands with blue-chip organizations like Johnson & Johnson and Pfizer across FMCG & Medical Device categories. His latest assignment is to launch a newly acquired medical technology start-up business across Asia-Pacific.

Mandeep is a recognized expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation.

Mandeep has spoken widely on social media, mobile marketing & multichannel marketing at conferences across Asia-Pacific. He writes regularly for ClickZ and has been a judge for the Australian Marketing Institute (AMI) Awards for Marketing Excellence.

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