Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.
Tuomas Peltoniemi, head of digital at TBWA\Digital Arts Network (DAN) Singapore, is optimistic that 2014 will be the year of data.
In this video interview, he explains how data and insights could be used to power creativity, as well as three trends that are important for 2014 from an agency point of view.
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015