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TBWA\Digital Arts Network: Using Data to Power Creativity [Video]

  |  December 23, 2013   |  Comments   |  

Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.

Tuomas Peltoniemi, head of digital at TBWA\Digital Arts Network (DAN) Singapore, is optimistic that 2014 will be the year of data.

In this video interview, he explains how data and insights could be used to power creativity, as well as three trends that are important for 2014 from an agency point of view.

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ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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