APAC brands will think less ad hoc campaign based content and own more branded channels.
Motion content is going to be the big thing in 2014, Simon Kearney, co-founder and managing director for Click2View says.
Find out from this video chat as the Simon duo - Simon Kearney and Simon Geenty, his sales and marketing colleague, predict content marketing trends for the new year.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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