Is social advertising a necessary evil? Social media practitioners weigh in.
Following a panel discussion on tools for social media monitoring at SES Singapore, Siim Sainas, general manager at STATSIT and Simon Kemp, managing director for We Are Social Singapore discuss the social media outlook for 2014.
Both agree they hope to see more serious social media engagement rather than just vanity metrics in the region.
Watch the video as Simon and Siim give their views on the increasing focus on advertising in social media networks.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT