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2014-01-05-1527

A Secret Weapon for Content Publishers in 2014: Rival IQ

  |  January 6, 2014   |  Comments

Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis.

This column is not a paid advertisement. I have no affiliation with this company. It is a sincere response to a tool that I found that I feel can make every digital publisher a better and more successful marketer.

Stop reading my article right now, go to Rival IQ and sign up (it's free for 30 days). This small act will be on the most important things you do in all of 2014. I am extremely confidant about this.

A few weeks ago, I had the opportunity to hear Rival IQ's founder T.A. McCann speak at a small event. He seemed pretty intelligent and thought provoking; I liked what he had to say. I had the chance to spend 20 minutes with him later in the day, talking about some business efforts I am involved in, and was impressed with the advice he gave me about how to think about the business.

During our two conversations, he had mentioned his company Rival IQ so, as a good researcher, I signed up to check it out (also, I didn't want to sound uninformed when speaking with him). I thought something had to be good about the service, because my uber- influential friend Jay Baer was on the site as a testimonial:

"Rival IQ is a game-changer. Incredibly useful intelligence about the digital activities and successes of your competitors, delivered quick, easy and smart."

Jay Baer, New York Times best selling author of Youtility and founder of Convince & Convert

What happened next blew me away.

Within 15 seconds of signing up for this service, I was able to access an in-depth overview of how every one of my competitors was leveraging social media to connect with their audience, as well as my ranking compared to theirs. I had access to:

  • market positioning;
  • content posted;
  • SEO;
  • and a full landscape analysis.

I pressed one magic button called "Landscape report" and received a 23-page PowerPoint that was good enough to email to the world as a competitive analysis (ad agencies, take note of a tool that makes you look superhumanly smart).

It was brilliant. I found a blog post that Rival IQ built that gives you step-by-step instruction and a few examples of the analysis I mentioned.

2014-01-05-1527

Image credit: Rival IQ

I have since spent time actually updating and revising my current social and positioning plans as a result of this tool. And you should too.

Have a look at this full sample report:

It isn't often that a tool comes along that proactively creates a way to improve your company results effortlessly like Rival IQ does. They have done a brilliant job of mastering the capability of automation along with the content marketing power offered to us by the internet. Kudos to them! I would love to hear your feedback after you check it out.

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ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen, a recognized women-in-business and tech, is known for her entrepreneurial style and her ability to build, shape, and grow brands into well-known dominant, successful entities. Jeanniey is a pioneer in email, mobile, and digital marketing; publishing; and brand-building. She now leads her own agency, YellowBean LLC, focused on assisting companies of all sizes with driving innovation and growth. Most recently, Jeanniey was the Global EVP, CMO, and subsequently Chief Growth Officer for Zinio, where she worked to define and implement strategies creating explosive growth through strategic partnerships with publishers, technology companies, brands, and consumers during her five-year tenure. Jeanniey has authored and contributed to multiple books, blogs, and magazine articles. She is a regular columnist for ClickZ, a blogger for Huffington Post, and a frequent keynote speaker. A serial networker, in 2005 Jeanniey founded the Email Experience Council, which was sold to the Direct Marketing Association in 2008. She sits on the Advisory Board for IndieFlix, and on the International Executive Council of the Internet Marketing Association. Jeanniey is recognized as both a Top CMO and Top Author on Twitter, and was most recently featured as Mover and Shaker by the Professional Woman's Magazine, and a featured Woman in Technology by The Legacy Series Magazine.

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