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2014-01-05-1527

A Secret Weapon for Content Publishers in 2014: Rival IQ

  |  January 6, 2014   |  Comments

Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis.

This column is not a paid advertisement. I have no affiliation with this company. It is a sincere response to a tool that I found that I feel can make every digital publisher a better and more successful marketer.

Stop reading my article right now, go to Rival IQ and sign up (it's free for 30 days). This small act will be on the most important things you do in all of 2014. I am extremely confidant about this.

A few weeks ago, I had the opportunity to hear Rival IQ's founder T.A. McCann speak at a small event. He seemed pretty intelligent and thought provoking; I liked what he had to say. I had the chance to spend 20 minutes with him later in the day, talking about some business efforts I am involved in, and was impressed with the advice he gave me about how to think about the business.

During our two conversations, he had mentioned his company Rival IQ so, as a good researcher, I signed up to check it out (also, I didn't want to sound uninformed when speaking with him). I thought something had to be good about the service, because my uber- influential friend Jay Baer was on the site as a testimonial:

"Rival IQ is a game-changer. Incredibly useful intelligence about the digital activities and successes of your competitors, delivered quick, easy and smart."

Jay Baer, New York Times best selling author of Youtility and founder of Convince & Convert

What happened next blew me away.

Within 15 seconds of signing up for this service, I was able to access an in-depth overview of how every one of my competitors was leveraging social media to connect with their audience, as well as my ranking compared to theirs. I had access to:

  • market positioning;
  • content posted;
  • SEO;
  • and a full landscape analysis.

I pressed one magic button called "Landscape report" and received a 23-page PowerPoint that was good enough to email to the world as a competitive analysis (ad agencies, take note of a tool that makes you look superhumanly smart).

It was brilliant. I found a blog post that Rival IQ built that gives you step-by-step instruction and a few examples of the analysis I mentioned.

2014-01-05-1527

Image credit: Rival IQ

I have since spent time actually updating and revising my current social and positioning plans as a result of this tool. And you should too.

Have a look at this full sample report:

It isn't often that a tool comes along that proactively creates a way to improve your company results effortlessly like Rival IQ does. They have done a brilliant job of mastering the capability of automation along with the content marketing power offered to us by the internet. Kudos to them! I would love to hear your feedback after you check it out.

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ABOUT THE AUTHOR

Jeanniey Mullen

Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.

Prior to her role at NOOKTM Jeanniey launched a wearables fashion technology company called Ringblingz. Before getting into the wearables business, Jeanniey was the chief marketing officer (CMO) of Zinio, where she grew the business by more than 427 percent, into one of the largest global digital newsstands. Other notable roles in her career include her involvement as the executive director and senior partner at OgilvyOne, where she led the digital Dialogue business and worked with Fortune 50 brands including IBM, Unilever, and American Express, and being a general manager at Grey Direct. At Grey Direct Jeanniey launched the first email marketing division of a global advertising agency. Prior to her time in advertising, Jeanniey spent seven years in retail leading a variety of groups from Consumer Relations and Operations, to Collections and Digital at JCPenney.

One of Jeanniey's favorite times in her career was when she founded the Email Experience Council (which was acquired by the Direct Marketing Association). Jeanniey is a recognized "Women in Business," a frequent keynote speaker, and has authored three books and launched a number of companies ranging from entertainment to technology and fashion.

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