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2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

  |  January 6, 2014   |  Comments   |  

See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey.

Editor's Note: We caught up with Carl at his office in Singapore, where he gives his views on the trends that will shape the year.

Watch the video below as he shares what it takes to build truly integrated campaigns as well as how the latest mobile payment technologies will define the customer journey to create optimal experiences.

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ABOUT THE AUTHOR

Carl  Griffith

Carl Griffith is the head of digital with Havas Worldwide in Singapore. He oversees the strategic elements of projects and brings extensive digital experience to tackle the broader business challenges of clients to ensure digital is fully integrated into our work. Carl plays the lead role in supporting one of our global clients in designing and implementing a comprehensive digital offering that includes a content-rich website, sophisticated online tools, and complimentary mobile applications. Involved in all aspects of the work, he’s happy building wireframes one day while defining and designing the analytics and reporting strategy the next. Carl has lived and worked in Singapore for eleven years and now calls Singapore “home”.

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