Home  › Media › Media Planning
internet-television

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

  |  January 10, 2014   |  Comments   |  

Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year.

Since Airwave Asia Pacific opened its doors in September 2012, the head of Omnicom Media Group's mobile arm, says he noticed that mobile marketing in the region is shifting to become more strategic and less tactical in campaign execution.

For instance, mobile is not just all about apps. 

Mark Halliday, head of Airwave for Asia Pacific, explains more in this video below at his office in Singapore.

Lee Smith, CEO Platforms for Omnicom Media Group also talks about the rise of Smart TV advertising, an emerging trend that will have legs in the coming months.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...