Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year.
Since Airwave Asia Pacific opened its doors in September 2012, the head of Omnicom Media Group's mobile arm, says he noticed that mobile marketing in the region is shifting to become more strategic and less tactical in campaign execution.
For instance, mobile is not just all about apps.
Mark Halliday, head of Airwave for Asia Pacific, explains more in this video below at his office in Singapore.
Lee Smith, CEO Platforms for Omnicom Media Group also talks about the rise of Smart TV advertising, an emerging trend that will have legs in the coming months.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014