Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year.
Since Airwave Asia Pacific opened its doors in September 2012, the head of Omnicom Media Group's mobile arm, says he noticed that mobile marketing in the region is shifting to become more strategic and less tactical in campaign execution.
For instance, mobile is not just all about apps.
Mark Halliday, head of Airwave for Asia Pacific, explains more in this video below at his office in Singapore.
Lee Smith, CEO Platforms for Omnicom Media Group also talks about the rise of Smart TV advertising, an emerging trend that will have legs in the coming months.
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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