Home  › Media › Media Planning
internet-television

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

  |  January 10, 2014   |  Comments   |  

Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year.

Since Airwave Asia Pacific opened its doors in September 2012, the head of Omnicom Media Group's mobile arm, says he noticed that mobile marketing in the region is shifting to become more strategic and less tactical in campaign execution.

For instance, mobile is not just all about apps. 

Mark Halliday, head of Airwave for Asia Pacific, explains more in this video below at his office in Singapore.

Lee Smith, CEO Platforms for Omnicom Media Group also talks about the rise of Smart TV advertising, an emerging trend that will have legs in the coming months.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs