The Superbowl and Oscars have spurred an emphasis on real-time marketing but Christel Quek, former regional social business lead for Samsung Asia, says it would be myopic to view it from a campaign basis, which doesn't fit into overall content strategy.
Quek tells ClickZ why social media specialists should consider relevant-time marketing for 2014 in the video below, following her presentation on content marketing last month in SES Singapore.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
March 19, 2014