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Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

  |  January 14, 2014   |  Comments   |  

Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands.

The Superbowl and Oscars have spurred an emphasis on real-time marketing but Christel Quek, former regional social business lead for Samsung Asia, says it would be myopic to view it from a campaign basis, which doesn't fit into overall content strategy.

Quek tells ClickZ why social media specialists should consider relevant-time marketing for 2014 in the video below, following her presentation on content marketing last month in SES Singapore.

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ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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