Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014.
Havas Media exec, Gautam Dutt tells ClickZ that mobile marketing has taken off in 2013 and even telecom companies are getting into the space to monetize their data.
Find out from the video below as the managing director, digital services, for Singapore, Indonesia, and Malaysia for Havas Media, predicts three key trends to watch and the emerging digital trends in up and coming Indonesia.
Dutt gave the interview at Havas Media's Singapore office located in the central business district, also known as the Havas Village, last December.
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT