So it's already the middle of January... in fact, February 2014 is right around the corner. Did you make or exceed your holiday sales goals?
Were you disappointed with holiday sales?
Did your most loyal customers buy from you?
Did customers refer business to you?
It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in your business.
If you already have CRM systems in place, this is the time to audit your systems, get rid of duplicates and optimize, to better serve your customers and prospective customers.
Those who have a sales surge in the holidays, or rely on the Christmas lead-up for a good percentage of annual sales, will find CRM particularly important. If you are not yet using a dynamic customer marketing system, here's what you should do within the next 30 days to boost your 2014 sales.
These are seven things you can do within the next 30 days to use CRM - or better put it to work in your business.
I'd love to hear your ideas on CRM; share them in the comments!
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Ramon Ray is Marketing and Technology Evangelist at Infusionsoft and Smallbiztechnology.com. He's a speaker, media pundit, journalist and author. His latest best seller is "The Facebook Guide to Small Business Marketing".
Some of the events Ramon has produced include the Small Business Summit, Small Biz Big Things with Seth Godin and the Small Business Technology Tour. As a speaker, Ramon has presented at the Consumer Electronics Show (CES) in Las Vegas with Guy Kawasaki, SXSW, Inc 500 and more.
As a journalist and freelance writer, Ramon has written for Inc Magazine, OPEN Forum, Entrepreneur.com and Clikz.com. Although Ramon is not a comedian, his audiences find him humorous. Despite no law enforcement experience, he is a graduate of the FBI Citizens Academy. Although Ramon does not know Jim Henson, he loves to do puppet shows in developing countries. See Ramon's full bio on his website.
March 19, 2014